The new owners of BJC Medical Center want to change the facility’s name. They want to change it badly enough that they’re offering $500 to anyone who can come up with just the right moniker.
Submissions are being accepted through Monday, Nov. 15, at namechange@bjcmc.org. There is no limit on the number of times one can enter.
The winning name will be selected by the medical center’s board of directors, which includes its physician owners, with input from the marketing consultant, said Steve Clapp, CEO of Restoration Healthcare, which acquired the facility — with the local physicians as partners — March 23.
In the event that more the name selected was entered by more than one individual, the prize money will be split.
The hospital is now owned by a group of nine local doctors. Since March, BJC has added new services such as a sleep lab and bone densitometry. New physician specialists have been recruited to join the medical staff, including general and plastic surgeons.
The medical center will celebrate its 50th anniversary this year, and the new name will be unveiled as part of the celebration.
“That will probably be in early December. We’re still trying to nail down a date,” reports Clapp. “We will have an unveiling of what the name will be. We’re just in the planning stage, figuring how best to prepare.”
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