Give Walgreens credit. It is relentless in seeking to have a lot more signage at its new store than the city allows under its sign ordinance.
The Commerce City Council will rule on the company’s request for a variance on the sign next Monday night. This is the third version of signage the company has presented, and all were well above what the ordinance allows. The city’s planning commission and city planner David Zellner have both recommended that the request be denied.
It’s reminiscent of Ingles, which wanted more signage for its new store. Like Ingles, Walgreens acts as if the sign is crucial. Like in the Ingles case, it’s much ado about nothing.
Ingles representatives argued that a third freestanding sign was needed so motorists approaching from the south on Hwy. 334 would realize Ingles was there. Walgreen wants the biggest sign it can get for the same reason.
Ingles has been open for months, and if anyone approaching from the south on Hwy. 334 managed to miss the huge new store, it didn’t create a crisis. Walgreens’ location and the required sign will likewise be more than sufficient to alert motorists that a store is on the corner.
Commerce is not such a metropolis that businesses — particularly large new ones — are difficult to find. After a month of operation, they could take down their monument-style signs, no one would notice they were gone and business would not be affected. Neither Ingles nor Walgreens will suffer for not being allowed to install excessive signage, and Commerce will be spared additional clutter.