By Susan Harper
Because Jeff Bezos named his company ‘Amazon’ when he founded it, 20 years ago, I’ve always tried to cut him some slack, and give him the benefit of any doubt. The original Amazons were legendary women warriors, known for their physical power and their prowess with the bow and arrow, so I thought Mr. Bezos was tipping his hat to the strength of women by choosing their tribal name for his fledgling corporation.
I persisted in this notion for years. After all, there was even an arrow in the Amazon logo, underlining the name of the company and pointing — in the shape of a smile — from the A to the Z. And when the Kindle was being introduced, Mr. Bezos explained that his mother was a book-lover, but worried about all the trees that were being cut down to create books. ‘Aha!’ I thought. ‘He has a conscientious mother, and she has given him a respect for women.’
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